Written analysis Essay Example | Topics and Well Written Essays - 1000 words

Written analysis - Essay Example Giving it as a hypothetical case, if the customer is late queuing in a place, he or she misses out on a business engagement and hence losses money just because poor service provision on part of the business. If it is a personal engagement, an individual’s name carries some costs to it that cannot be quantified. A person’s dignity cannot be bought with money hence making it even a bigger loss. For the company, the losses that accrue from customer queuing are immense. The company only manages to serve very few customers out of a large number of them hence losing on the opportunity to make money. Secondly, the customer who queues in a place waiting to get some services will avoid coming to do business again and will search for such similar services providers. In the common perfect competition and monopolist market structures, the business will obviously lose on customers. There will be no customer loyalty, and hence this will define the end of the business. This can be managed by having many business agents to serve the customer and expand rooms where these services are offered. At Macro, however, the management is very aware of these queues and the costs they have on business. Arguably, they knew how to manage the situation better by avoiding falling in the pitfall. In this era of the technology revolution, the management could not gamble with it and have introduced highly specialized e-services to the clients by liaising with various service providers. As has been the case, word of mouth has been a potent business marketing tool. Word of mouth, in other words, means customer feedback on the services offered at any organization. Customer feedback is number one yardstick that evaluates and determines if the customers are getting services worth time and money. Only if the customers have satisfied with the business will they comment positively and when they are not satisfied, certainly, they would respond negatively. For any