Sony PlayStation2 (A) Lab Report Example | Topics and Well Written Essays - 1000 words

Sony PlayStation2 (A) - Lab Report lawsuitBefore the advent of the Playstaion console, Nintendo, another game maker, had control of a big part of the game securities industry, tho their games were usually simple and consumers were usually between 6 to 13 years of age, due to limited technology. (Deshpande, Rohit p. 8). The Sony Playstaion and playstation2 however, came appear with high resolution three-D graphics, and enabled game developers to create more sophisticated games that appealed more to mature gamers, in particular those between 20 and 30 years old (Deshpande, Rohit p. 8)The Sony Corporation is the Manufacturer of the palystation2 console, and the company has set up various websites that serve as the companys driving force on the internet. Sites like sonystyle.com and playstation.com. These Websites provide information slightly raw(a) and upcoming Playstaion games, game console sales, and customer service. Playstation.com has already been quite successful, because t he Playstation console is an industry attracter when it comes to telly games.Sony has also been striving to create an all new lifestyle in the net era, which is found on the interconnectivity of Sonys digital electronic products with modern IT technologies, and the company is well positioned take the lead in the market for digital home products, if it succeeds in aligning its software systems with its content business lines. Presently, the company has been perceived to be in a struggle to reinvent itself, in the process of pursuing hit products like the new PlayStation3 consoleBusiness Strategy & Analysis The makers of the playstation2 console, Sony Computer Entertainment Inc. (SCEI), came out with the objective to own the largest voice of the home video game market. The company intended to achieve this by leveraging proprietary, interactive 3-D graphics technology to provide entertainment that was unmatched by any other game system. (Deshpande, Rohit p. 4) mingled with 1994 an d 1997, the price of the Playstaion console was reduced in a series of gradually increasing drops, forcing competitors to also go down the prices of their products. in 1997, Sony Computer Entertainment Inc. lowered the price of the Playstaion to $149, and Nintendo and Sega refused to reduce their prices too, but by 1999, Playstaion and Nintendos N64 platform were universe sold at $99 in order to idle inventory for upcoming game models.In 2000, Fuelled by anticipation of the success of playstation2, Sony stock rose, and hit an all time high of $314 from the $74 recorded the introductory year. (Deshpande, Rohit p. 14)SWOT Analysis for Sony and the Playstation2StrengthsSony has many valuable physical assetsThe playstation2 console is also a clear market advantage for SonyWeaknessesSony might be seen to have a narrow product line in its production of Playstaion games OpportunitiesExcellent software capabilitiesJoint ventures with other progressive corporationsThreats there is a risk that Sonys advance(a) nature with the Playstaion might not continue as well as it has in the pastThere is a possibility that the video game market may, in the long run, separate the Sony Corporation video game makers into winners and losers. BibliographyDeshpande, Rohit Sony PlayStation2(A)Grant, R.M. Contemporary strategy